Creator Campaign Brief

IRON BORN

Premium Hats · Creator Campaign

Strength. Honor. Loyalty. Discipline. Here's everything you need to create with us.

01 — About the Brand

BUILT TO BE WORN

Iron Born is a premium headwear brand for those who live by strength, honor, loyalty, and discipline. Every hat is designed with intention — clean lines, strong visuals, a disciplined approach to design. Nothing is added just to be loud.

The collection covers patriotic designs and collector styles, all built for people who take pride in who they are. Elevated patriotic apparel — no noise, no compromise.

This campaign requires creators who can authentically represent that identity on camera.

⚠ On-Camera Requirement

You must appear on camera in all video content wearing the hat throughout — not just holding or displaying it. Content that does not meet this requirement will be sent back for a reshoot before approval.

02 — Deliverables

WHAT WE NEED

Upload all raw content to the Google Drive folder we provide. Final edited video can also be submitted via Insense.

2
Edited Videos
Vertical Reel / TikTok, 15–60 seconds each
3+
Lifestyle Photos
Wearing the hat in real settings + detail shots
1
IG Feed Post
Static or carousel, lifestyle focus
All
Raw Footage + B-Roll
All raw clips uploaded to Google Drive
03 — Content Concepts

ANGLES THAT WORK

🧢
Outfit Integration
Style the hat as part of a full look — outdoors, gym, everyday wear. Show how it fits your identity.
📦
Unboxing Reaction
First impression reaction — packaging, quality close-ups, genuine moment. Authentic beats polished every time.
🏕️
Lifestyle Setting
Outdoor, rugged, or everyday settings that match the Iron Born aesthetic. Real environments over studios.
🔍
Quality Detail Shots
Close-up of embroidery, materials, fit, and build quality. Show what USA-made actually looks like.
04 — Tips

WHAT PERFORMS

05 — Technical Requirements

SPECS

Format
Vertical 9:16
Resolution
1080p minimum
Length
15–60 seconds
Platforms
Instagram Reels, TikTok
Raw Submission
Google Drive (link provided)
Final Video
Insense or Google Drive

06 — Advertising Rights

WHITELISTING

180-DAY AUTHORIZATION

As part of this campaign, we ask for 180 days of whitelisting authorization — this allows us to run paid ads through your profile at no extra cost to you. We invest heavily in ads, which means your profile will potentially grow as a direct result. There is no additional charge or obligation beyond the campaign deliverables.